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Dear Friend of the Community
On behalf of our Board of Directors of America On Wheels
Museum we welcome you to consider the following request
to support our growing cultural and educational institution
in our $2 Million Capacity Campaign. We continue to communicate
to the visiting public the richness and significance of
the development of vehicular transportation and its revolutionary
impact on a continuing evolutionary pattern of life style
changes and social history. This is accomplished through
interpretative exhibits using cultural artifacts, classic
vehicles, films, lectures, demonstration programs, special
events and publications.
We have an amazing opportunity that has been placed before
our Board which can help us achieve our growing needs both
culturally, and from a strong educational perspective, in
the form of a challenge grant in the amount of $500,000.
The guidelines for this grant state the $500,000 must be
matched by December 4, 2013, and is included in our overall
$2 million fundraising goal. Therefore, we are launching
a Capacity Campaign. What a wonderful opportunity for us!
Since our opening in 2008, on the former Arbogast & Bastian
property, adjacent to the proposed multi-million dollar
redevelopment Lehigh Landing Riverfront Project, America
On Wheels seeks to gain momentum in achieving specific growth
targets. We are confident that our unique displays and educational
programs provide our visitors with a museum experience unmatched
in the region.
These growth targets are:
- Raise funds for the ongoing growth of the museum's endowment
- Enhance the educational component in our newly constructed
Restoration Learning Center
- Grow management and operations. Good management, thorough
planning, a professional staff and clearly defined procedures
remain critical to the continued success of America On
Wheels
- Achieve the American Association of Museum Accreditation
- Enhance the existing exhibition space in the museum
- Provide an educational component as part of the Museum's
new Auto Art Gallery
- Improve the rotating exhibits collection care capacity
and storage facilities
- Accelerate the satisfaction of the current museum's
mortgage of million, reduced from $17 million when the
museum opened in 2008
- Establish and market The History of Bridges,
an accredited education exhibit to be fabricated by PennDot
depicting the history, construction and physics of bridges
from ancient to modern times (coming 2014)
We have a wonderful opportunity in front of us, and we
are reaching out for your help. America On Wheels takes
great pride in establishing and promoting best practices
and standards for the fields of public history and we hope
you will consider the possibilities of partnering with us
through a contribution.
America On Wheels is more than a place where all sorts
of people can gather to learn, have fun and celebrate -
first hand - America's love affair with the automobile.
Cars have touched all out lives and museums are a community
teasure to educate all who visit. There are two ways to
help either complete your
contribution online here or download
this Capacity Campaign pledge card. If you have
any questions regarding our Capacity Campaign, please don't
hesitate to contact either of us at 610.432.4200. Museums
are community treasures that provide a welcoming environment
for learning and entertainment. Thank you again for your
consideration to participate in our Capacity Campaign appeal.
With kind regards,
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Linda Merkel
Executive Director
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Sheryl Hawk
Director of Development
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