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March 25, 2009

America On Wheels Marks First Anniversary With Full Month of Celebration and Activities

AAllentown, PA - America On Wheels (AOW) transportation museum celebrates its First Anniversary in April, marking a successful inaugural year that brought a visit from Indy legend Mario Andretti, a congratulatory letter from late-night talk show host Jay Leno and approximately 30,000 visitors who enjoyed two highly popular changing exhibits, numerous educational programs and the institution's growing reputation as a new hotspot for auto enthusiasts across the nation.

A Birthday Celebration is scheduled for 11 a.m. to 1 p.m. on Saturday, April 18, with a visit from "Herbie, the Love Bug," the Volkswagon Beetle that became an icon in the 1969 film. In addition, the Minsi Trails Boy Scout Trexler District Pinewood Derby Finals will start at 9 a.m. and from 10:30 to 11:30 a.m. British car enthusiast Richard Miller will hold an interactive discussion on the "Post-World War II Invasion of the British Cars."

"We are just thrilled at the success we have enjoyed, the popularity of our exhibits and the comments we have received from all of the people who have toured the museum over the past 12 months," said AOW Executive Director Linda Merkel.

"I want to thank the City of Allentown, the people who have visited, the other institutions in the region and, most of all, my staff, volunteers and board of directors for all the hard work, cooperation and support they have contributed since we opened last year," Merkel said.

Board Chairman Jack Curcio praised Merkel and her staff for the achievements of the inaugural year and reiterated his faith that AOW will be a linchpin of development for the Allentown riverfront.

April's anniversary celebrations also include the premiere of a new exhibit - "The Bulgari Collection - Automobiles of Excellence," featuring the Allentown-based classic antique vehicles collection owned by renowned Italian jewelry designer Nichola Bulgari. The exhibit, which replaces the very popular "Legends of Speed" racecars, opens April 11.

Several other events are also scheduled for April, including:

  • April 4 -- "Oldies But Goodies - 55+ Day at AOW," which showcases films and autos from the 1950s. The Academy Award-winning movie "Mr. Roberts" from 1955 will be shown.
  • April 4 - An Easter Egg Hunt will be held at 11 a.m. for children ages 3-12.
  • April 25 - "Black-and-White Movie Day at the Museum" will feature a series of automobile-related films in the Orientation Theater from 11 a.m. to 3 p.m.
  • April 25 - "Park and Perk," 7:30 to 10:30 a.m. for the start of a weekly, early-morning gathering of motorheads and car enthusiasts in the AOW parking lot. Bring your coffee and donuts and your hot-rods, drifters, classic antiques, muscle cars or personal favorites and enjoy a few hours of conversation other car buffs.

In addition to the popular exhibits and events over the past 12 months, AOW has gained recognition as an Allentown landmark that includes a growing reputation as a location for elegant events and an icon of redevelopment on the Lehigh Riverfront. AOW was nominated for the Properties of Merit program in 2008.

A new partnership with other downtown Allentown cultural institutions, created by Merkel, is working to generate increased tourism in the Queen City, and the museum is also reaching out to its local neighborhood to help city residents enjoy the sights, educational programs and benefits of the museum.

The elaborate galleries of the AOW feature the vehicles that put our nation, literally, on the road to international leadership in automotive transportation. Exhibits range from the latest in personal transportation vehicles, such as scooters and Segways, to the grand Mack Trucks that help feed and supply a growing country.

The "Legends of Speed" exhibit, which wraps up at the end of March, features more than 30 short-track racers, a replication of the famous Allentown garage of Hiram Hillegass and a tribute to the Lehigh Valley's own Mario Andretti with several of the actual cars that Andretti raced - including his Indianapolis 500 racers.

AOW also offers hands-on playtime exhibits and learning centers for the children and a souvenir shop for race fans and anyone with an affinity for our automotive legacy.

Purchase your museum tickets by visiting the America on Wheels Museum. For more information, call the museum staff at 610-432-4200, e-mail your questions to info@americaonwheels.org or go to www.americaonwheels.org.

Ticket prices, which include admission to the Community Program, are $7 for adults, $5 for senior citizens; $3.50 for children ages 6 to 16. Children 5 and under are free.

For More Information:
Linda Merkel - Executive Director
America On Wheels Museum
5 N. Front St. Allentown, PA
(610) 432-4200
director@americaonwheels.org
www.americaonwheels.org


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America On Wheels - 5 North Front Street Allentown, PA 18102

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America On Wheels is a non-profit, tax-exempt organization as provided by IRS regulations.
A copy of official registration and financial information may be obtained from the Pennsylvania Department of State
by calling toll free, within Pennsylvania, 1-800-732-0999. Registration does not imply endorsement.